众筹成功的案例-融资成功的众筹项目

<p><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);">作为一种便捷高效的直接融资渠道，众筹模式将初创企业面临的的诸多困境与痛点迎刃而解。而随着大众创业、万众创新时代的到来，社会融资需求将会进一步扩大，而众筹在支持创新创业方面的价值也将进一步彰显，越来越多的创业者也将趋之若鹜。然而，无论是创业还是投资，往往都伴随着很大的风险。以下，人人天使小编整理了几个经典的众筹案例，希望能给寻求众筹融资的创业者们有所启发与帮助。</span></p><p style="text-align: center;"><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><img src="/data/upload/remote/2017/10/921507975490.jpg" title="微信图片_20171014180433.jpg"/></span></p><p><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; color: rgb(255, 0, 0); background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 24px;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">1.</span></strong></span><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-size: 20px; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">3W咖啡：会籍式众筹</span></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/>3W咖啡是国内最早最成功的创业咖啡馆，它还以咖啡馆为契机，搭建了中关村创业大街上最大的创新型孵化器——3W孵化器，不仅解决了创业者的办公场地等硬件问题，同时衍生了除了联合办公之外的3W其他创业者服务。<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/>3W咖啡采用的就是众筹模式，向社会公众进行资金募集，每个人10股，每股6000元，相当于一个人6万。那时正是玩微博最火热的时候，很快3W咖啡汇集了一大帮知名天使投资人、创业者、企业高级管理人员，其中包括沈南鹏、徐小平、曾李青等数百位知名人士，股东阵容堪称华丽，3W咖啡引爆了中国众筹式创业咖啡在2012年的流行。</span></span></p><p style="text-align: center;"><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><img src="/data/upload/remote/2017/10/66091507975560.jpg" title="微信图片_20171014180511.jpg"/></span></span></p><p><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">3W的游戏规则很简单，不是所有人都可以成为3W的股东，也就是说不是你有6万就可以参与投资的，股东必须符合一定的条件。3W强调的是互联网创业和投资圈。而没有人是会为了6万未来可以带来的分红来投资的，更多是3W给股东的价值回报在于圈子和人脉价值。<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; widows: 1; font-size: 24px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">2.&nbsp;</span></strong></span><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 20px;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">罗振宇：“知识众筹”改变媒体形态</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体;"><span pingfang="" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;</span></span></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-size: 18px; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;&nbsp;</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-size: 18px; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;&nbsp;<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/>2013年，《罗辑思维》发布了两次 “史上最无理”的付费会员制：普通会员，会费200元；资深会员，会费1200元。买会员不保证任何权益，却筹集到了近千万会费——众筹的价值与力量再次得到了彰显。</span></span></p><p style="text-align: center;"><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><img src="/data/upload/remote/2017/10/83371507975560.jpg" title="微信图片_20171014180549.jpg"/></span></span></p><p><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(34, 34, 34); font-family: 宋体; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);">《罗辑思维》的选题，是专业的内容运营团队和热心罗粉共同确定，用的是“知识众筹”，主讲人罗振宇说过，自己读书再多积累毕竟有限，需要找来自不同领域的牛人一起玩。众筹参与者名曰“知识助理”，为《罗辑思维》每周五的视频节目策划选题。作为以前央视的制片人，罗振宇想摆脱传统媒体的层层审批和言论封闭来自己做媒体，依靠粉丝的支持寻求发展。事实上，罗振宇做到了，也成功了。，目前《罗辑思维》微信粉丝150余万，每期视频点击量均过百万。</span></span></span></p><p><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-size: 24px; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">3</span></strong><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; font-size: 24px; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">.</span><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; font-size: 18px; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></span><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 18px;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">联合光伏：众筹模式改变企业融资</span></span></strong><span pingfang="" style="margin: 0px; padding: 0px; max-width: 100%; font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></span><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">2014年，美国联合光伏通过众筹平台发起了全球最大的太阳能电站的众筹项目，成为了股权众筹的一个经典案例。该项目预计筹资金额为1000万元，每份筹资金额为10万元，每个用户最多购买一份，所有支持者都将会成为此次项目的股东。如今，该项目已经超额完成了预定任务，总计筹资金额达到1000万元。</span></strong></span></span></p><p style="text-align: center;"><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><img src="/data/upload/remote/2017/10/90411507975602.jpg" title="微信图片_20171014180621.jpg"/></span></span></p><p><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span pingfang="" style="margin: 0px; padding: 0px; max-width: 100%; font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体;">无论是从规模上还是具体实施上，联合光伏的此次众筹融资给整个众筹行业起到了很好的示范作用。</span></span><span pingfang="" style="margin: 0px; padding: 0px; max-width: 100%; font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: 宋体;"></span></span><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span pingfang="" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></span></strong><span pingfang="" style="margin: 0px; padding: 0px; max-width: 100%; font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; font-family: 宋体; font-size: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">4.</strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; font-family: 宋体; font-size: 18px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">乐视用众筹改变了明星代言形式</strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; font-family: 宋体; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"></span></strong><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></span></span><strong style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">2014年，乐视网乘着世界杯的东风还发起了“世界杯互联网体育季”活动，并上线了首个众筹项目“我签C罗你做主”。只要在规定期限内，集齐1万人支持（每人投资1元），项目就宣告成功，乐视网就会签约C罗作为世界杯代言人。届时，所有支持者也会成为乐视网免费会员，并有机会参与一系列的后续活动。这可能是国内第一次用众筹方式邀请明星</span><span pingfang="" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">。</span></strong></span></span></p><p style="text-align: center;"><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><img src="/data/upload/remote/2017/10/50721507975629.jpg" title="微信图片_20171014180653.jpg"/></span></span></p><p></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span pingfang="" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">这次众筹项目的意义在于开创了企业利用众筹模式进行商业营销的先河——</span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">&nbsp;&nbsp;&nbsp;&nbsp;<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></span></strong><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;">首先，利用了众筹模式潜在的用户调研功能。乐视网此次敢于发布签约C罗的项目，相信乐视网就早已准备好了要跟C罗签约世界杯，通过此次与众筹网联合，可以让乐视网在正式签约之前，进行一次用户调研。</span><span pingfang="" style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-weight: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">其次，乐视网通过与众筹网的联合，给签约</span>C罗代言世界杯活动进行了预热。乐视网充分利用了众筹潜在的社交和媒体属性，在世界杯还没到来的时候就做出了充分的预热。<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/>&nbsp;<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">最后，乐视网可以接触此次活动拉动世界杯的收视，并且为正式签约</span>C罗之后的活动积累到用户。<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></span></strong><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; font-size: 24px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">5.</strong></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0px; font-family: 宋体; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; font-size: 18px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">众筹甚至改变了美国政治方向</strong>&nbsp;&nbsp;</span>&nbsp;</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">政治选举也在引入众筹，最著名的众筹案例，可以追溯到2008年的奥巴马总统选举。奥巴马所属的民主党，向来不受财大气粗的大企业喜欢，筹款能力弱于共和党。</span></p><p style="text-align: center;"><img src="/data/upload/remote/2017/10/60471507975658.jpg" title="微信图片_20171014180721.jpg"/><span style="color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; widows: 1; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; max-width: 100%; letter-spacing: 0px; line-height: 25.6px; widows: 1; color: rgb(34, 34, 34); font-family: 宋体; background: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 宋体; box-sizing: border-box !important; word-wrap: break-word !important;">但是由于2008年开始以FACEBOOK为首的社交媒体崛起，大批草根用户可以在社交媒体上表达对奥巴马的支持并参与竞选筹款活动，众多小企业主甚至个人的支持，达到了积沙成塔的效果，使得奥巴马的筹款能力迅速提升。2008年竞选，奥巴马团队筹集到7.45亿美元，筹款金额甚至超过麦凯恩1倍，成功入主白宫。<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/>当时，支持奥巴马的人有320万人之众，据估计这些资金超过85%来自互联网，其中绝大部分是不足100美元的小额捐款。而这些捐几十美元的人和捐几千美元人的投票权是一样的。他在筹款集会上一般不接受现金，先民只需要下Email地址，他们每周都会给先民发送有吸引力的竞选内容，与先民互动。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);">众筹可以满足企业多种发展诉求，玩法也各不相同。通过分析上述经典的众筹案例，希望大家也能通过众筹找到适合自己的商业发展模式。</span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important; text-align: center;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(255, 0, 0);"><img src="http://www.zczyw.com/data/upload/goods/2017/10-14/59e1e1fc00d03.jpg" title="微信图片_20171014180751.jpg"/></span></strong></p><p><br/></p>